Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually.

1. Provide a map of the show floor that matches the live show. Link each booth on the map to the vendor's virtual booth.

2. Have each online show visitor register. Give them an ID number to make it easy to request more information from the vendors online, rather than having to fill out forms at each virtual booth.

3. Let visitors search at least three ways: company name, booth number, or type of products.

4. Have the grand opening of your virtual trade show at least 2 weeks before the conference.

5. Encourage each vendor to offer a "show special" that is featured on their trade show page.

6. Offer coupons booth that online visitors can print and bring to the live show. As the organizer, you should plan to offer special coupons online as well. Consider a free drink coupon or a special souvenir of the conference, only available with the coupon.

7. Provide online stations in the exhibit area so that live visitors can visit the online trade show. Provide a printer to print coupons or number the coupons so that they can bring the number to the booth for the "special" discount.

8. Use a digital camera at the live show to take a picture of each booth. Add the photos to the vendors' pages for after-the-show identification.

9. Leave the show online for at least three months after the live show so that attendees can follow up. Consider a year-round show with vendors who sign up for next year's live show participating all year long for a reduced fee.

10. Offer a virtual booth only fee to vendors who cannot be at the live show. Price it accordingly.

11. Include a means for vendors to create their virtual booth at your site. A full booth might include a Front Page, a Back Wall, Right and Left Sides, plus a page for specials. As an alternative, a lesser fee could provide just a Front Page with a link to their site.

12. Open links to vendors' company sites in a new window. That way you don't lose the traffic. Once they close the other window your site is still in the background waiting to be seen again.

Jeanette S Cates, PhD

Jeanette S. Cates, PhD is the creator of the Online Success System and author of Online Success Tactics: 101 ways to build your small business.

Dr. Cates is a frequent speaker at state and national conferences, with more than 300 presentations to her credit. Her fast-paced, information-packed presentations and her knack for explaining cutting-edge technology in easy-to-understand terms have gained her the reputation of being The Technology Tamer?. She has taken that same experience and applied it to the Internet to become your Online Success Guide.

As the owner of TechTamers she has developed a full line of learning materials, including more than 100 technology-based workshops, ranging from Introduction to eLearning to the 8-hour website. In addition, she has authored numerous tips booklets, special reports, ebooks, and audio albums. In 2001 she launched Tech4Speakers.com, a site dedicated to helping speakers use technology more effectively in their presentations, products, productivity, and online presence.

Jeanette is a Certified Technical Trainer and is conversant with more than 200 software programs. She is also a Robert G. Allen Infopreneur Master Trainer. In that capacity she edits the InfopreneurLibrary.com, an online resource for people who create and sell Information Products. She co-hosts the bi-annual Womens Power Summit and heads WINfopreneurs, the site for Women Infopreneurs.

Dr. Cates holds a PhD in Instructional Design and Technology and an M.Ed. in Adult Education, both from the University of Texas at Austin. She earned a B.S. in Business Administration from Trinity University. She is listed in Who?s Who of American Women and is a member of Women in Technology International and the National Speakers Association. Jeanette has been featured in PC World, Computer Shopper, and TechRepublic, among other technology-related publications.

Jeanette has been married for 36 years to Bob Cates, an Internal Auditor. They have three daughters ? Stephanie, Jennifer and Vicki, and are the proud grandparents of J.R., Heather, Megan, and Jaycie.