In order to successfully motivate someone-or, to get her/him to internalize the motivation-you have to create a deep hunger or thirst. It has been said that you can lead a horse to water, but you can't make him drink. That's true, but let it be known that you can give that horse salt, thereby creating such a thirst that the horse must have water. As a master motivator, you are giving salt to your prospects. That is, you are striving to create such a thirst in your prospects that they can't wait to act.

On your persuasive journey, you will find that people tend to get motivated for the short term, that they lose steam and that they then fall back into the rut they were trying to pull themselves out of in the first place. As a persuader and motivator, you have to understand what pulls people away from action into inaction. What causes them to lose excitement, vision and energy? When you notice that your prospects are losing their motivation, these are the common reasons why they are doing so:

• They have not yet found their passion. - They are going through life using desperation as a motivator, or they haven't yet found anything that really inspires them.

• They have a poor attitude. - They are run down with a negative attitude. Their expectations and beliefs are not congruent with their goals.

• Their intent is diminishing. - They have previously been on the right track but they've now lost their drive. They have forgotten the real reasons why they were motivated in the first place.

• They are indifferent. - They just don't care anymore. They have lost the ability to express concern or to make a difference in their own life or in the lives of others.

• They have become creatures of habit. - They have not replaced their previous bad habits and have fallen back into old ones.

• They lack persistence. - They have given up too easily and have gotten stalled at the first obstacle.

• They have no sense of urgency. - They have set no timeframe for achievement. The pain of not changing doesn't hurt badly enough that they've got to act now.

• They have succumbed to peer pressure. - The people around them are more motivating than you are. They have not found the support they need to resist against the peers whose esteem they value.

• They lack vision. - They have sacrificed long-term success for short-term pleasure.

• They lack knowledge. - They don't know how to make the necessary changes in their lives or they are not doing so correctly.

• They lack confidence. - Confidence comes only after action, knowledge and success have been achieved.

• They have no game plan. - They are overwhelmed or waiting for everything to fall into order. They have no action plan.

• They simply don't want to do it. - They don't want to pay the price. Their goal is only a dream and nothing more. They are using external desperation as their motivator, or they are living their lives the way others want them to.

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."

Summary

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?

"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?