In this issue, I will focus on the ever growing phenomenon of Google Adsense. If you are new to this though you may have a few questions which I will try and answer:

1) What is Adsense and how does it work?
Google AdSense is the programme that can generate advertising revenue from each page on your website - all you need to do is add a snippet of code, and hey-presto, your ads appear!

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors search request. So basically, if you have a site on Golf Clubs, then Adsense will show ads from other companies who also specialize in Golf Clubs.

To get revenue, someone must click on the Google Adsense link, and in return, you will be rewarded with a fee which can range to a few cents to a few dollars if you use the right keywords. Most programs like Adsense operate on a CPC (Cost Per Click) scheme, however there are some which also use CPM (Cost per 1000 impressions or views).

2)What are the advantages/disadvantages of using Adsense?
If you have a site which has a high amount of traffic, then Adsense can be very beneficial. Getting a six-figure sum from the program is not unheard of if you have a large amount of people coming to your site daily.

However, there are a few drawbacks: Google only sends your accumulated money once you have reached the $100 mark, so if you don't reach that, then you don't get your hands on that hard-earned cash!Also, by placing content relevant ads on yor site, you may be attracting people to buy items on competitors sites, which is never a good thing in business. Also, if Google finds any trace of malicious clicking (you clicking on your own ads), then your account can be indefinitely suspended...probably for ever! Finally, your site must not have anything of illicit nature (I hope you wouldn't have a site like that anyway!)

Now for the real business, my tips on how you can make money using Google Adsense:

1)Place your ads in a place on your page where all your visitors will see it. It has been proven that generally the top left or right corners of your page are the most eye-catching to visitors.
2)Dont put Adsense on a retail site!Doing so will only hinder your chances of making that all important sale.
3)Use colours which really stand out from the general theme of your webpage. It has been noticed that even the ugliest of sites can make a good income due to the boldness of their ads.
4)Your ads will only make money if you have lots of traffic, and people who are interested in the information your ads have to offer. This is a concept I will talk about in later parts of the series on How To Make Money on the Internet.
Make the leap to Adsense and you should be building up a nice amount of cash on the side, or even you could be a Six-Figure Blogger, and that would be something wouldn't it! Have I left anything out? Please comment on this article, and tell me!

Please see the next in the series on How To Make Money on the Internet - Part 3: Affiliates Happy Blogtrepreneuring!!!