Wholesale web site traffic may sound appealing because you can literally purchase 10,000 hits for less than fifty bucks, and of course, the traffic broker will promise you that the traffic sent to your website is targeted traffic.

Undoubtedly, buying cheap traffic will deliver hits to your website and for some types of businesses; the kind of traffic that is delivered by a traffic broker is good.

For other types of businesses, buying traffic in bulk may be a total waste of money.

Some traffic brokers are above board; however, some use rather annoying tactics to drive traffic to your website and are less than ethical in regard to guaranteeing targeted traffic.

The main sources of wholesale web site traffic promoted by traffic brokers are generated through pop-up or pop-under advertisements or from expired domains.

There are advantages and disadvantages to each. Sometimes they are effective, if they are truly targeted or if your products and services appeal to a very general audience, and if tricks aren't used to direct traffic to your website.

Otherwise, the traffic you do receive when you purchase wholesale web site traffic won't be worth the bandwidth it consumes, not to mention the price you pay for it even if it is cheap web site traffic.

If you have used the internet for very long, you know how incredibly annoying pop-up and pop-under advertisements can be.

If you are like most people, you make a disgusted sigh while you close all of the pop-ups and pop-unders that come up when you visit a website, all the while hoping that they haven't resulted in harm to your computer such as viruses, adware or spyware.

Sometimes pop-ups are good when they are used appropriately, like to build opt-in lists for a website or to remind visitors of specials before they leave a site that they actually chose to visit.

However, the pop-up and pop-under tactics used by wholesale web site traffic brokers generally consist of placing pop-ups and pop-unders on a wide variety of high traffic websites.

When an unsuspecting internet user goes to one of the websites, your advertisements pop-up or your website opens in a pop-under page.

In most cases, the aggravation sets in for the internet user as they close your website and advertisements.

So, you may have gotten a hit to your website, but it was unproductive and may have even caused a little impairment to your business's reputation.

On the other hand, if your products and service appeal to a very general audience, when the pop-up or pop-under is displayed, it may provoke some interest resulting not only in traffic to your site, but also in sales.

So, this type of traffic is not all bad for all businesses. Traffic that comes from expired domains can be very effective if it really is targeted traffic.

For instance, if you sell medical supplies, and the traffic being sent to you through a traffic broker is from an expired domain for a website that sold medical supplies and was well advertised, you will receive the traffic which consists of internet users who were attempting to visit the previously existing medical supply site.

This can be excellent targeted traffic that can be truly beneficial to you. However, if the traffic is coming from expired domains for previously existing websites that are not relevant to what you offer on your website, then it won't likely be incredibly productive.

If you choose to purchase wholesale web site traffic, do check out the providers of the traffic to find out how they generate traffic and the source of the traffic.

Also, proceed with caution. Purchase the traffic in small lots and follow your website statistics to see if the traffic is actually producing results before you move to buy more traffic and to spend more of your precious marketing money to non- productive traffic to your website.