Google Adsense is a program that has taken the internet by storm and although there are a couple of reasons for its success there is one reason that stands out above all others. It gives the average webmaster an opportunity to make money with his content. Thousands of webmasters all over the world have realised that their content can be converted into cash by the unique power of Google Adsense. However, once the majority of these webmasters have signed up for the Adsense program and put Google ads on their website, they make the mistake of just sitting back and watching the money roll in. They assume that there are no specific techniques to use within Adsense to make more money. This is why 90% of webmasters fail with Google Adsense. Here are 5 quick tips on how to maximise your ads clickthrough rates and ultimately make you more money. - Keep updating your website Dont make the deadly mistake of adding some content, placing ads, and then forgetting about that website and waiting for Adsense cheques to come dropping through your mailbox. You need to keep adding content and making slight adjustments all the time. Every change you make, and every new piece of content you write alerts the Google spiders that your website has been updated and as a result they visit your website and keep the profile of your website updated in their database. This way they can send you more targeted ads to ensure that your visitors will be interested in the ads that are displayed which will make them more likely to click. - Blend the ads into your website With the impressive control panel that Google Adsense gives you, you have the power to change the colour and format of your ads with the click of a button. Use this to your advantage. Blend the ads into your website. No one likes clicking on an ad, and everyone will do anything they can to stop themselves clicking on them. Therefore, customise the colour of your ads so that the text is the same colour as the colour your main text is in, and change the background of the ads to the colour that your background is in. Youll be surprised at how suddenly an obtrusive ad turns into what looks like a helpful link on your website. - Make sure people can see your ads Although it seems obvious, it is surprising at how many webmasters place their ads on obscure web pages which hardly receive any visitors a month. If you want to make money with Google Adsense, you have make space to put the ads. And that doesnt mean right at the bottom at your page either where visitors are going to have to scroll down to see them. The ads have to be visible as soon as your visitor enters your page. That way, you give yourself the maximum chance of getting clickthroughs from every single visitor you have. - Your website should be specific Google Adsense works by Google crawling your pages and publishing ads similar to your websites content. In this way, the more specific the information you provide on your website is, the more specific the ads are going to be that are displayed on your website. This is very important because the more targeted your website ads are, the more likely it is that these ads are going to appeal to your visitors, because obviously your visitors are going to be visiting your website because theyre interested in the subject matter. Therefore, try and find a niche to build your website about and publish very specific content to do with that niche. - Track your ads It is a fact that all of the people who have made big money with Adsense have tracked their ads. It is a step that you have to take if you are serious about Adsense. By tracking your ads with a good Adsense tracker, you can see which pages displaying ads are most effective, what ad layouts are most effective, what colours are most effective and so on. After say a month of tracking your clickthroughs you can see what has been effective and what hasnt and change everything to what has been working effectively. This way you can make sure that you maximise the clickthroughs you get from a certain amount of visitors per month. |