In order to be approved as an publisher or affiliate site, youll need to have a site that is of value to your audience. One with good content that is of interest to those people who are likely to buy your merchants or advertisers products or services.

One way to increase the value of your site is to provide unbiased reviews of products or services. Your audience is busy and doesnt necessarily have the time to understand the difference between the 10 different fleece vests offered by 6 different retailers. If you know that fleece vests are worn by most of your site visitors, you can do a review or comparison of several popular ones and post it on your site. This doesnt mean saying one is best, or panning others, but bringing out the advantages, disadvantages and the who this is for of each. For instance, one with larger armholes may be better for those who chop wood, the lightest weight one is better for hikers with backpacks who stay warm through movement, and the most stylish one in the jazzy colors, for the timekeeper at the end of the race, rather than the one who runs it.

By taking the time to proactively answer a question your site visitors want answered, you are providing a valuable service, as well as pre-selling them on the product that makes sense for them. Its a way of personalization. Your merchants or advertisers will benefit too theyll get the click from someone who is highly motivated to buy, rather than someone who is window shopping. They have a better chance at a sale, and you have a better chance at a commission.