A Chinese analyst has stated that the Xbox 360 will not be popular in China for two major reasons. Firstly, there is not enough diversity of game types. This was originally one of the problems with the first XBox although more recently this problem has been addressed. Also, many games are going to be cross platform, with many expected to be released on the PS3 and the Xbox 360 if not the Nintendo Revolution as well (presuming the games can cope with the new controller). Secondly, the Chinese market can not cope with the high prices that the Xbox 360 demands. The PS3 is set to be released with higher prices than those of the XBox 360 so perhaps the Nintendo Revolution will be left to sweep up the market in China. For whatever reason, Microsoft is unable to successfully release a video game console in the Japanese market. Gamers in Japan seem more apt to buy a console which comes with a bit of history, and a proven track record. Of course, the playstation dynasty already has a huge following in China and has had ever since the launch of the PS1 but if price is going to be an issue that could all be set to dramatically change. |
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